The Science of Creativity
Archive 1/2011
Creative Innovation Director?

Next to this, here another worrying trend: computer chip producer Intel announced Will from the Black Eyed Peas to be their newly "Creative Innovation Director" in charge.
Surely, he is a good music maker and performer, surely he would be a good advertising representative for the brand... But running an innovation lab? Really? There is no connection, it's not really like Michael Jordan and Nike. What are you thinking Intel?
Comments (0) Thoughts 31.01.2011
The Guga Hunters of Ness

Amazing documentary by the crew around Mike Day about the yearly guga hunt which takes place on a remote island north of Great Britain.
Comments (0) Film 29.01.2011

This is the trailer for Turning, a short film by Karni & Saul. You can watch the entire film here.
Comments (0) Film 27.01.2011
Happy Birthday!
Happy Birthday!

Don't know where this animation comes from, but it looks good... specially after starring at it for ten seconds.

Exactly three years and one day ago this blog was launched! Happy birthday Science of Creativity! This means also that my little company called Etter Studio is three years old now... unbelievable how time flies!

And what's next? Hard to say. I only know next month I will be in the heat of India, which will be amazing. Work-wise there are three projects floating around, for Sony/UEFA, Dell and Mini Cooper, let's see where they go. And in March we'll pick up work for Swiss organic chocolate producer called Halba, looking forward to that.

Other than that I think I can say now that we are working already on a new game, since people seem to like EMC. And... we're launching a new game portal in the next days... More soon.
Comments (1) Etter Studio 24.01.2011
Why Man Creates

This is a short created by Saul Bass in 1968 (who also did the fantastic Solar Film). And here is part 2. Thanks Mario.
Comments (0) Film 24.01.2011
John Cleese

John Cleese on creativity, via David.
Comments (0) Thoughts 21.01.2011
Sea Hyun Lee
Sea Hyun Lee

Between Red-39, 2008. Oil painting by Seol's Sea Hyun Lee (born 1967).
Comments (0) Art 20.01.2011
Branded Content

Somehow it seems worrying to me how brands, people and stories are merging lately. There is no transparency. Still agreeing with this man.
Comments (0) Thoughts 19.01.2011
Salvador Dali Museum
Salvador Dali Museum

Love the architecture of the newly opened Salvador Dali Museum in St. Petersburg, Florida. Designed by HOK, see more images here.
Comments (0) Engineering 15.01.2011
Sant’Ivo alla Sapienza
Sant’Ivo alla Sapienza

This is the geometrical scheme of the catholic church of Saint Yves at La Sapienza in Rome. The church is considered a masterpiece of Roman Baroque church architecture, built in 1642-1660 by the architect Francesco Borromini. Beautiful.
Comments (0) Graphic Design 14.01.2011
Robo-Air Jet

Automated positioning of spherical objects in three dimensions using a gimbaled air jet. Developed at the University of Illinois.
Comments (1) Engineering 12.01.2011
Baraka (1992)
Comments (0) Film 11.01.2011

Good redesign of Icon magazine by Ken Leung.
Comments (0) Publishing 10.01.2011
Graham Young

We Can Hear That Yelling Too.
Comments (0) Film 06.01.2011
Stacey Rozich
Stacey Rozich

Stacey Rozich was born and raised in Seattle, Washington and studied Illustration at California College of Arts in San Francisco. Her work varies from bold folk art in watercolor and gouache, to simple pen and ink line drawings. She loves cats and Pez.
Comments (0) Illustration 05.01.2011
The Cat and the Coup

This is a small documentary game by the talented Peter Brinson and Kurosh ValaNejad and is called The Cat and the Coup.

You play the cat of Dr. Mohammed Mossadegh, the first democratically elected Prime Minister of Iran. During the summer of 1953, the CIA engineered a coup to bring about his downfall. As a player, you coax Mossadegh back through significant events of his life by knocking objects off of shelves, scattering his papers, jumping on his lap and scratching him.
Comments (0) Interactive 04.01.2011
The Good People
Food for Thoughts
Water for Soul
Swiss Directory